In 8 countries, Apple’s iPhone X accounts for more than 2% of active iPhones. It’s a good record after only three weeks, IHS judge. The adoption of the iPhone X is thus superior to that of models 8 and 7 Plus. A new sales record is emerging for Apple: 88.8 million iPhones.
With a price starting at 999 dollars and more than 1000 euros in France, it will never work, is it? In 2007, Steve Ballmer had already bet on the failure of the iPhone’s first name, condemned by its price (and lack of keyboard). And he was far from equaling that of the X.
No one is betting on a flop of Apple. Moreover, according to the firm IHS Markit, the American firm succeeds a convincing start. On a panel of eight countries, the iPhone X already represents more than 2% of the installed base of iPhone. And this in the space of just three weeks.
Popular iPhone Plus? IPhone X will be too
Not surprisingly, given its price, this ultra-high-end terminal is more successful in countries with high GDP per capita, such as Singapore, Denmark, Switzerland and Japan.
Another particularity of the adoption of the iPhone X, it is more important in markets where the iPhone Plus is popular. Astonishing? A priori no. Like the Plus, the X is equipped with a larger screen and is aimed at customers willing to pay a premium.
In addition, despite its very high price, the iPhone X competes in terms of adoption with previous models yet more affordable, at least comparatively – despite the constraints of production and supply.
“This translates good demand for the iPhone X” infers IHS. But how good? Enough to allow him to match the US iPhone 8 Plus during the three weeks following the release. Better, it supersedes the iPhone 8 and 7 Plus – it is true on the market of predilection of Apple that are the US.
The “clever” strategy of Apple
Among recent launches, only the iPhone 7 has recorded a better start. Okay, the Cupertino company has succeeded on their land, and that’s all. Obviously no. In Japan for example, the initial adoption of the iPhone X is as good, if not better than that of previous generations, and equivalent to the iPhone 7.
For the firm, no doubt therefore: Apple is set to establish a new iPhone sales record. It expects 88.8 million smartphones delivered during the last quarter of the year. The manufacturer would spray the record set a year earlier: 78.29 million.
Apple could on this occasion exceed the $ 700 average income per iPhone sold. A first in the 10 years of existence of the iPhone. It will however have to sell 31 million iPhone X to achieve it, says IHS
“The iPhone X represents Apple’s clever strategy, and in a maturing smartphone market, consumers may choose to buy replacement smartphones less often, and if so, the higher price of the smartphone.” iPhone X will allow Apple to realize the same revenues and profits with lower volumes of deliveries.If Apple instead succeeds in increasing unit shipments, then the iPhone X will generate much higher profits for the iPhone.